Greendeck

Lead gone cold

Greendeck used this sequence to re engage leads after they had gone cold. The personal aspect of adding a video of their sales reps dramatically increased reply rates.

People feel compelled to reply when they see a human on the other side of the conversation rather than a faceless email.

69
%
Open rate
13
%
Reply rate

Manasa Thakre

Head of Sales Enablement

Wait
days

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